Standie is a full brand reposition for a cardboard cutout company ‘Lifesize Cutouts’, and works to modernize their look and feel, whilst capturing the fun attitude of the business. This project started with a close case study of the company’s existing brand, interacting with their products, work environment and existing values, to understand what encapsulates their brand. Valuing friendliness, fun and quality product, the brand reposition saw the development of a ‘stand-out’ identity, which uses eye-catching colours, simple shapes, and charming visuals. In addition, the new brand name and tagline plays with the nature of cardboard cutouts, being self-standing and strutted, whilst also being memorable.